
Nando Paredes

About Me
I work at the intersection of instinct, culture, and storytelling.
I create ideas, experiences, and systems that connect with people.
Born in ’96 and shaped by digital culture, I grew up with design, music, and gaming as constant references. These worlds taught me how to feel, interact, and communicate.
I’m a creative and art director, DJ, and gamer — but above all, a storyteller. I bring emotion to design, moving ideas from concept to experience.

Life is where my creativity thrives.
I don’t just observe the world, I live in it.
Everything around me — people, culture, sound, movement, even silence — sparks ideas. Inspiration is not linear; it comes from how all these elements connect.
Music gives me rhythm. Gaming shapes how I think about systems and interaction. Design helps me organize the chaos into something meaningful.
I live between focus and curiosity, discipline and play. Late nights, headphones on, ideas constantly in progress.
My cat and dog bring honesty to the process, keeping me grounded and inspired. Life feeds the work. The work reflects life.
Life is where my creativity thrives.
I don’t just observe the world, I live in it.
Everything around me — people, culture, sound, movement, even silence — sparks ideas. Inspiration is not linear; it comes from how all these elements connect.
Music gives me rhythm. Gaming shapes how I think about systems and interaction. Design helps me organize the chaos into something meaningful.
I live between focus and curiosity, discipline and play. Late nights, headphones on, ideas constantly in progress.
My cat and dog bring honesty to the process, keeping me grounded and inspired. Life feeds the work. The work reflects life.

As a Creative Director and Art Director, I specialize in transforming abstract ideas into compelling visual systems and stories. I lead multidisciplinary projects that span design, branding, digital experiences, and cultural content creation.
I collaborate closely with clients and teams to build creative solutions that resonate with audiences — work that feels authentic, emotional, and intentional.
As a Creative Director and Art Director, I specialize in transforming abstract ideas into compelling visual systems and stories. I lead multidisciplinary projects that span design, branding, digital experiences, and cultural content creation.
I collaborate closely with clients and teams to build creative solutions that resonate with audiences — work that feels authentic, emotional, and intentional.
