Cookie Me Away – Subway
“A Sweet Escape from the Chaos”
Description
Adulthood can feel like a storm: endless emails, long meetings, and bills that never stop. Cookie Me Away turns the moment of enjoying a Subway cookie into a small refuge — a warm hug that reminds us what home feels like.
Objective
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Position the Subway cookie as a comforting pause in the middle of daily chaos.
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Emotionally connect with young adults, showing that small pleasures matter.
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Create a relatable experience that turns a simple treat into a moment of calm.
Mechanics
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We created a takeover of Subway’s Instagram account with a fictional character developed specifically to give the campaign personality.
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The character taught young followers how their Footlong Cookie can offer a break from the pressures of adulting.
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Custom visuals, arts, and mockups were produced to reflect relatable scenarios from young adults’ lives, fostering emotional connection.
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Social activations encouraged the audience to share their own “Cookie Me Away” moments.
Insight
Sometimes adulthood is just too loud, and all we need is a small reminder of home. A cookie can be more than a treat — it can be a moment of calm and reconnection with yourself, made even more relatable through a friendly guide who understands your world.
Tagline
“When life gets too loud, take a sweet step back.”
Cookie Me Away – Subway
“A Sweet Escape from the Chaos”
Description
Adulthood can feel like a storm: endless emails, long meetings, and bills that never stop. Cookie Me Away turns the moment of enjoying a Subway cookie into a small refuge — a warm hug that reminds us what home feels like.
Objective
-
Position the Subway cookie as a comforting pause in the middle of daily chaos.
-
Emotionally connect with young adults, showing that small pleasures matter.
-
Create a relatable experience that turns a simple treat into a moment of calm.
Mechanics
-
We created a takeover of Subway’s Instagram account with a fictional character developed specifically to give the campaign personality.
-
The character taught young followers how their Footlong Cookie can offer a break from the pressures of adulting.
-
Custom visuals, arts, and mockups were produced to reflect relatable scenarios from young adults’ lives, fostering emotional connection.
-
Social activations encouraged the audience to share their own “Cookie Me Away” moments.
Insight
Sometimes adulthood is just too loud, and all we need is a small reminder of home. A cookie can be more than a treat — it can be a moment of calm and reconnection with yourself, made even more relatable through a friendly guide who understands your world.
Tagline
“When life gets too loud, take a sweet step back.”
